Short while ago google had changed their ranking algorithm, in the hope of furnishing it’s search users better results, according to their official blog, this change impacts 11.8% organic search results, in another word, there are about 12% of google search results are considered low quality by google itself. Google started this change almost one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, the good thing is that those keywords promoted by content rich links are not affected, a few of these keywords ranked better than ever, it’s obvious that linking campaign the old way is the thing of past, probably due to links crammed sites being downgraded by google.
What is old way of link building any way? There are a lot of SEO company out there are doing this, they put your links on websites which only exist for holding links, these websites will only be updated when new links are being added, and most of them are useless, the name link spamming are just for these sites. New google algorithm most likely will punish these link spammers, any links on them will be affected too.
Examples will be great for explanation. When I got into online marketing long time ago, I started promote the keyword, Truck Accessories, it was old way of link building all the way, almost all the sites I got link from had too many links, worst yet, those sites had no content at all. In the beginning, the ranking of the keyword in question rise pretty fast, eventually the keyword could be found on first page, the party was over when google updated it’s algorithm. Something opposite happened to this keyword, chain puller , we put the link in relevant context, almost no plain links, you can imagine how this keyword ranks. So contextual link wins this time, what about future? It all boils down to content, when you create unique and quality content, you will attract readers as well as search engines. You probably think there are already too many blogs out there, it’s not true, there will never be too many good blogs, for instance let’s examine this one, kaiya eve pettiskirts , I didn’t put too much effort into it from start, but I never stopped posting, I guess you believe this site won’t be doing too well, much to my surprise that the site actually ranks for quite a few keywords. Now you can see, article marketing with great content is the way to go. If you can build a group of your own blogs, something like Ratchet Load Binder, then it will be easier to do article marketing.
Remember content is king, you just need to create content, get people to enjoy and share your stuff, promote your business with the content, this strategy will prevail in short or long term. Whatever you do, you will need persistence and patience, long term strategy is required to improve anything of significance, be it your business or search rankings, keep writing, publishing, sharing and creating, you will see the day of success. Ezine is one of the best article directories out there, a new article will be indexed and cached in less than an hour, popular blogs will get your post indexed as soon as you post it, let look at some aticles or posts which are published and indexed, like this Transport Chain , quality content, nice presentation, indexed by google, this article is a good example of article marketing.
By the way, we have hot social media now, no one can afford to not using them. One thing you can do for your blogs is to install twitter tools, get a twitter account and API keys, link your blog to twitter, then make sure every new post will post a new tweet, it’s real easy and useful, no one should miss this tool out.