Short while ago google had changed their ranking algorithm, the reason cited is that google wanted to provide more relevant results, according to their official blog, this change impacts 11.8% organic search results, in another word, google thinks about 12% of it’s search results are really bad and need to manipulated. The update was initiated more than a year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, but almost all the ranks promoted by articles and blog posts were not affected, a few of these keywords ranked better than ever, it’s safe to say that old way of link building is doomed.
So what exactly is linking campaign the old way? a lot of marketing companies did and are doing the plain link building, they will get links from any websites which accept adding links, these websites will only be updated when new links are being added, it’s safe to assume all of them are trash, we call these sites link spamming sites. New google algorithm most likely will punish these link spammers, all the links on those websites will have the same fate.
Maybe a few examples will make it clear. When I got into online marketing long time ago, I started promote the keyword, truck accessories, at that time almost every body was doing plain linking campaign, a lot of sites I used had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. In the beginning, the ranking of the keyword in question rise pretty fast, finally the rank improved a lot, this was the case until google made the change. Now let’s look at another keyword, chain puller , we put the link in relevant context, with very few plain links, now we have really good ranking for this keyword. Old and outdated linking campaign lost to content linking, what’s next? It all boils down to content, when you create unique and quality content, your rank will improve over time, since search engines are another kind of readers. You may think there are already too many blogs out there, it’s not true, there will never be too many good blogs, for instance let’s examine this one, kaiya eve , in the beginning I just post to it casually, lately I added nice stuff left and right, now it can even rank the highly competitive keywords. As far as SEO concerned, article marketing with great content is the way to go. Now imagine you have your own blog network, something like Continuous Reflective Tape, you will have the power to push any sites up in search engines.
At the end of day all you have to do is to create attractive content, share the content with people, in the mean time advertise your business with your content, this strategy will prevail in short or long term. Whatever you do, you will need persistence and patience, long term strategy is required to improve anything of significance, i.e., selling online or improve your search rankings, keep writing, publishing, sharing and creating, you will see the day of success. When publisinh articles, I prefer ezine, google will index a new article on ezine promptly, popular blogs will get your post indexed as soon as you post it, I believe you should see for yourself, have a taste of this one, quick link, nice writing, good content, published on popular site, this article serves it’s purpose well.
We’re not finished yet, please remeber, if you don’t take social media account, you’re lost. One thing you can do for your blogs is to install twitter tools, get a twitter account and API keys, set up API credentials in your twitter tools option, then make sure every new post will post a new tweet, it’s real easy and useful, no one should miss this tool out.
Short while ago google had changed their ranking algorithm, in the hope of furnishing it’s search users better results, according to their official blog, this change impacts 11.8% organic search results, in another word, there are about 12% of google search results are considered low quality by google itself. Google started this change almost one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, the good thing is that those keywords promoted by content rich links are not affected, a few of these keywords ranked better than ever, it’s obvious that linking campaign the old way is the thing of past, probably due to links crammed sites being downgraded by google.
What is old way of link building any way? There are a lot of SEO company out there are doing this, they put your links on websites which only exist for holding links, these websites will only be updated when new links are being added, and most of them are useless, the name link spamming are just for these sites. New google algorithm most likely will punish these link spammers, any links on them will be affected too.
Examples will be great for explanation. When I got into online marketing long time ago, I started promote the keyword, Truck Accessories, it was old way of link building all the way, almost all the sites I got link from had too many links, worst yet, those sites had no content at all. In the beginning, the ranking of the keyword in question rise pretty fast, eventually the keyword could be found on first page, the party was over when google updated it’s algorithm. Something opposite happened to this keyword, chain puller , we put the link in relevant context, almost no plain links, you can imagine how this keyword ranks. So contextual link wins this time, what about future? It all boils down to content, when you create unique and quality content, you will attract readers as well as search engines. You probably think there are already too many blogs out there, it’s not true, there will never be too many good blogs, for instance let’s examine this one, kaiya eve pettiskirts , I didn’t put too much effort into it from start, but I never stopped posting, I guess you believe this site won’t be doing too well, much to my surprise that the site actually ranks for quite a few keywords. Now you can see, article marketing with great content is the way to go. If you can build a group of your own blogs, something like Ratchet Load Binder, then it will be easier to do article marketing.
Remember content is king, you just need to create content, get people to enjoy and share your stuff, promote your business with the content, this strategy will prevail in short or long term. Whatever you do, you will need persistence and patience, long term strategy is required to improve anything of significance, be it your business or search rankings, keep writing, publishing, sharing and creating, you will see the day of success. Ezine is one of the best article directories out there, a new article will be indexed and cached in less than an hour, popular blogs will get your post indexed as soon as you post it, let look at some aticles or posts which are published and indexed, like this Transport Chain , quality content, nice presentation, indexed by google, this article is a good example of article marketing.
By the way, we have hot social media now, no one can afford to not using them. One thing you can do for your blogs is to install twitter tools, get a twitter account and API keys, link your blog to twitter, then make sure every new post will post a new tweet, it’s real easy and useful, no one should miss this tool out.
