Short while ago google had changed their ranking algorithm, in the hope of offering it’s search users better results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, put it this way, google thinks about 12% of it’s search results are really bad and need to manipulated. Google started this change almost one year ago, and recently I see some of my ranks were lowered considerably, but almost all the ranks promoted by articles and blog posts were not affected, a few of these keywords ranked better than ever, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
Now what on earth is plain link building and how do people do it? There are a lot of SEO company out there are doing this, they add your links to those linking websites without context, these websites will only be updated when new links are being added, and most of them are useless, the name of link spamming sites is justified. Now google algorithm probably will weed out these sites, the links on those spamming sites won’t work anymore.
Examples will be great for explanation. In the very beginning, I didn’t know better, I started with this keyword, Round Sling, at that time almost every body was doing plain linking campaign, almost all the sites I got link from had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. I would give credit where credit is due, this linking strategy worked, eventually the keyword could be found on first page, the party was over when google updated it’s algorithm. Now let’s look at another keyword, chain puller , we promoted this keyword with articles and blog posts, almost no plain links, the rank for this keyword is making me real happy. Now contextual links win the battle, then what? Actually this is all about content, when you create unique and quality content, your rank will improve over time, since search engines are another kind of readers. How do you do it? Writing articles and building blogs, such as this interesting blog, sherri hill , I build it as a hobby and kept adding good or mediocre content, now it can even rank the highly competitive keywords. As far as SEO concerned, article marketing with great content is the way to go. Say you’re building your own bogging network, something like Car Tie Down, then you will have a powerful weapon in your SEO arsenal.
At the end of day all you need to do is to create attractive content, publish and share with people, promote your business with the content, this strategy will prevail in short or long term. Whatever you do, you will need persistence and patience, long term strategy is required to improve anything of significance, i.e., selling online or improve your search rankings, keep writing, publishing, sharing and creating, you will see the day of success. One of the best articles directories is EzineArticle, a new article will be indexed and cached in less than an hour, of course your posts on some blogs will be indexed real fast as well, let look at some aticles or posts which are published and indexed, Cargo Net, explains some interesting concepts, quality content, nice presentation, indexed by google, all these points make it perfect for SEO.
We’re not finished yet, please remeber, if you don’t take social media account, you’re lost. One thing you can do for your blogs is to install twitter tools, then go ahead register a new twitter account and app, set up API credentials in your twitter tools option, then make sure every new post will post a new tweet, it’s real easy and useful, no one should miss this tool out.
Short while ago google had changed their ranking algorithm, the reason cited is that google wanted to provide more relevant results, on official google blog it is estimated 11.8% search results will be affected by this update, say it another way, almost 12% of google search results are useless or of low quality. The update was initiated more than a year ago, maybe that’s why some of my ranks dropped out of first 10 pages, on the other hand almost all keywords promoted by contextual links are not affected, and a few of them even gained a few positions, it’s safe to say that old way of link building is doomed.
What is old way of link building any way? a lot of marketing companies did and are doing the plain link building, they will get links from any websites which accept adding links, the only updates on those websites are the new links, and most of them are useless, the name link spamming are just for these sites. Now google algorithm probably will weed out these sites, any links on them will be affected too.
Maybe a few examples will make it clear. In the very beginning, I didn’t know better, I started promote the keyword, Tow Chains, of course with old way of link building, lately I figured that every site in the campaign had way too many links, and those sites had only links, no real content at all. I would give credit where credit is due, this linking strategy worked, lately the keyword link stayed on the first page for a while, the party was over when google updated it’s algorithm. Something opposite happened to this keyword, chain puller , we put the link in relevant context, not too many plain links have been built, now we have really good ranking for this keyword. Now contextual links win the battle, then what? It all boils down to content, when you create unique and quality content, not only people will love to read your stuff, so do the search engines. It’s never too late to build good blogs for business purpose, take a look at this blog, top smartphones , I build it as a hobby and kept adding good or mediocre content, you probably think this site won’t rank a all, much to my surprise that the site actually ranks for quite a few keywords. As we can see, quality blog marketing is much better than plain link building. Say you’re building your own bogging network, for instance Chain Hoist, you will have the power to push any sites up in search engines.
Bottom line is that you should create great content, publish and share with people, and put your keywords in the context you’re good to go, your effort will reward you handsomely in the end. Whatever you do, you will need persistence and patience, long term strategy is required to improve anything of significance, be it your business or search rankings, now all we have to do is to share our love for creating and sharing great content and not to worry about the search results every day. Ezine is one of the best article directories out there, google will index a new article on ezine promptly, of course your posts on some blogs will be indexed real fast as well, I believe you should see for yourself, take Round Sling as an example, quality content, nice presentation, indexed by google, all these points make it perfect for SEO.
By the way, if you don’t take social media account, you’re lost. The Twitter tools is a wordpress plugin, you can install it, get a twitter account and API keys, link your blog to twitter, then make sure every new post will post a new tweet, it’s easy and really useful, no one should miss this tool out.
When it comes search engines, google is still the king, and they are doing everything they can to maintain their lead, in the hope of offering it’s search users better results, on official google blog it is estimated 11.8% search results will be affected by this update, in plain English, there are about 12% of google search results are considered low quality by google itself. Google started this change almost one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, on the other hand almost all keywords promoted by contextual links are not affected, and a few of them even gained a few positions, it’s obvious that linking campaign the old way is the thing of past, probably due to link spamming sites being tossed out by google.
Now what on earth is plain link building and how do people do it? a large percentage of SEO firms will do this, they add your links to those linking websites without context, these websites will only be updated when new links are being added, it’s safe to assume all of them are trash, the name of link spamming sites is justified. Now google algorithm probably will weed out these sites, all the links on those websites will have the same fate.
Maybe a few examples will make it clear. It was quite some time ago, I needed to rank the keyword, Car Mover, it was old way of link building all the way, a lot of sites I used had too many links, and those sites had only links, no real content at all. In the beginning, the ranking of the keyword in question rise pretty fast, eventually the keyword could be found on first page, this was the case until google made the change. Now let’s look at another keyword, chain pullers, most back links for this keyword are from articles and posts, almost no plain links, you can imagine how this keyword ranks. So contextual link wins this time, what about future? It all boils down to content, as long as you dole out high quality content, not only people will love to read your stuff, so do the search engines. It’s never too late to build good blogs for business purpose, such as this interesting blog, sue havens toys , I build it as a hobby and kept adding good or mediocre content, now it can even rank the highly competitive keywords. As we can see, blog marketing with great content is the way to go. If you can build a group of your own blogs, something like Round Sling, then you will have a powerful weapon in your SEO arsenal.
Remember content is king, you just need to create content, get people to enjoy and share your stuff, and put your keywords in the context you’re good to go, this strategy will prevail in short or long term. The virtues, persistence and patience, are essential for your success, you shouldn’t expect things to improve overnight, i.e., selling online or improve your search rankings, now all we need to do is to give our love for creating and sharing nice content and not to worry about the search results every day. Ezine is one of the best article directories out there, a new article will be indexed and cached in less than an hour, of course your posts on some blogs will be indexed real fast as well, here I am going to show you an article in article directory or on a blog, for example Dog Leash, quality content, nice presentation, indexed by google, this article serves it’s purpose well.
Last but not least, the social media is the must have channel for your marketing effort. The Twitter tools is a wordpress plugin, you can install it, sign up for a twitter account and create a new application, configure your twitter tools prpperly, then every new post on your blog will show up in your twitter page, it’s real easy and useful, it’s a big loss if you don’t use this tool.
