Lately google made some changes to their ranking algorithm, in the hope of furnishing it’s search users better results, on official google blog it is estimated 11.8% search results will be affected by this update, say it another way, there are about 12% of google search results are considered low quality by google itself. They planned and started the update about one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, the good thing is that those keywords promoted by content rich links are not affected, a few of these keywords ranked better than ever, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
So what exactly is linking campaign the old way? a lot of marketing companies did and are doing the plain link building, they add your links to those linking websites without context, the content on those sites will never be updated, it’s safe to assume all of them are trash, the name link spamming are just for these sites. New google algorithm most likely will punish these link spammers, all the links on those websites will have the same fate.
A few real world examples will help to explain what I said. In the very beginning, I didn’t know better, I started promote the keyword, E Track Strap, at that time almost every body was doing plain linking campaign, a lot of sites I used had too many links, worst yet, those sites had no content at all. This strategy worked in the beginning, lately the keyword link stayed on the first page for a while, the honeymoon lasted until google changed it’s mind. Something opposite happened to this keyword, chain pullers, we promoted this keyword with articles and blog posts, with very few plain links, you can imagine how this keyword ranks. Old and outdated linking campaign lost to content linking, what’s next? Actually this is all about content, when you create unique and quality content, your rank will improve over time, since search engines are another kind of readers. You may think there are already too many blogs out there, it’s not true, there will never be too many good blogs, for instance let’s examine this one, baby strollers , in the beginning I just post to it casually, lately I added nice stuff left and right, I guess you believe this site won’t be doing too well, in actuality my site is ranking high for some nice search phrases. As we can see, quality article marketing is much better than plain link building. Now imagine you have your own blog network, such as Wheel Tie Down, then you will have a powerful weapon in your SEO arsenal.
Bottom line is that you should create great content, get people to enjoy and share your stuff, in the mean time advertise your business with your content, this strategy will prevail in short or long term. Persistence and patience are the keys to success, you shouldn’t expect things to improve overnight, it doesn’t matter you’re doing SEO or advertising your business, now all we have to do is to share our love for creating and sharing nice content and not to worry about the ranking every day. When publisinh articles, I prefer ezine, google will index a new article on ezine promptly, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, here I am going to show you an article in article directory or on a blog, say this one, Drum Lifter, good writing, interesting content, indexed and cached, this article is a good example of article marketing.
Last but not least, the social media is the must have channel for your marketing effort. The Twitter tools is a wordpress plugin, you can install it, sign up for a twitter account and create a new application, link your blog to twitter, you should choose to post a tweet for every new post, it’s real easy and useful, it’s a big loss if you don’t use this tool.
Lately google did something to their rank algorithm, the reason cited is that google wanted to provide more relevant results, on official google blog it is estimated 11.8% search results will be affected by this update, in plain English, there are about 12% of google search results are considered low quality by google itself. They planned and started the update about one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, the good thing is that those keywords promoted by content rich links are not affected, and a few of them even gained a few positions, it becomes clear that link building the old way is the thing of past, probably due to link spamming sites being downgraded by google.
So what exactly is linking campaign the old way? There are a lot of SEO company out there are doing this, they will get links from any websites which accept adding links, these websites will only be updated when new links are being added, and most of them are useless, the name of link spamming sites is justified. The latest google update will definitely downgrade most if not all of these sites, any links on them will be affected too.
A few real world examples will help to explain what I said. In the very beginning, I didn’t know better, I started with this keyword, Reflective Tape, at that time almost every body was doing plain linking campaign, a lot of sites I used had too many links, worst yet, those sites had no content at all. I would give credit where credit is due, this linking strategy worked, lately the keyword link stayed on the first page for a while, the party was over when google updated it’s algorithm. Something opposite happened to this keyword, chain puller , we promoted this keyword with articles and blog posts, not too many plain links have been built, the rank for this keyword is making me real happy. Now contextual links win the battle, then what? Actually this is all about content, as long as you dole out high quality content, you will attract readers as well as search engines. It’s never too late to build good blogs for business purpose, such as this interesting blog, top smartphone , I didn’t put too much effort into it from start, but I never stopped posting, now it can even rank the highly competitive keywords. As we can see, quality blog marketing is much better than plain link building. Say you’re building your own bogging network, for instance E Track Strap, then you will have a powerful weapon in your SEO arsenal.
Remember content is king, you just need to create content, get people to enjoy and share your stuff, and put your keywords in the context you’re good to go, this strategy will prevail in short or long term. The virtues, persistence and patience, are essential for your success, nothing will automatically improve overnight, be it your business or search rankings, keep writing, publishing, sharing and creating, you will see the day of success. One of the best articles directories is EzineArticle, new article will be indexed within an hour if not minutes, popular blogs will get your post indexed as soon as you post it, here I am going to show you an article in article directory or on a blog, let’s look at this one, Dog Collar , quality content, nice presentation, indexed by google, this article serves it’s purpose well.
By the way, if you don’t take social media account, you’re lost. One thing you can do for your blogs is to install twitter tools, get a twitter account and API keys, set up API credentials in your twitter tools option, then every new post on your blog will show up in your twitter page, it’s easy and really useful, if you don’t use this tool it’s just too bad.