Our Best Friend

When it comes search engines, google is still the king, and they are doing everything they can to maintain their lead,   in the hope of offering it’s search users better results, on official google blog it is estimated 11.8% search results will be affected by this update, in plain English, almost 12% of google search results are useless or of low quality. They planned and started the update about one year ago, and recently I see some of my ranks were lowered considerably, the good thing is that those keywords promoted by content rich links are not affected, and a few of them even gained a few positions, it’s safe to say that old way of link building is doomed.

Now what on earth is plain link building and how do people do it? a large percentage of SEO firms will do this,  they will get links from any websites which accept adding links, the content on those sites will never be updated, almost all of them are garbage, we call these sites link spamming sites. Now google algorithm probably will weed out these sites, all the links on those websites will have the same fate.  

Maybe a few examples will make it clear. When I got into online marketing long time ago, I needed to rank the keyword, Reflective Safety Vest, of course with old way of link building, almost all the sites I got link from had too many links, and those sites had only links, no real content at all. In the beginning, the ranking of the keyword in question rise pretty fast, finally the rank improved a lot, this was the case until google made the change. Something opposite happened to this keyword, chain puller , we put the link in relevant context, almost no plain links, now we have really good ranking for this keyword. Old and outdated linking campaign lost to content linking, what’s next? Actually this is all about content, so if you create great content, you will attract readers as well as search engines. You probably think there are already too many blogs out there, it’s not true, there will never be too many good blogs, take a look at this blog, kids clothing , I build it as a hobby and kept adding good or mediocre content, and to my surprise, I have high ranks for some of  competitive keywords. As we can see, quality blog marketing is much better than plain link building. Say you’re building your own bogging network, for instance Hardware Shackle, you will have the power to push any sites up in search engines.

Remember content is king, you just need to create content, share the content with people, promote your business with the content, this strategy will prevail in short or long term. Whatever you do, you will need persistence and patience, you shouldn’t expect things to improve overnight, be it your business or search rankings, keep doing what we have to do till the end of world. When publisinh articles, I prefer ezine, new article will be indexed within an hour if not minutes, of course your posts on some blogs will be indexed real fast as well, here I am going to show you an article in article directory or on a blog, for instance, grade 80 binder chains , quality content, nice presentation, indexed by google, this article is a good example of article marketing. 

Last but not least, we have hot social media now, no one can afford to not using them. For wordpress blogs, I recommend twitter tools, sign up for a twitter account and create a new application, link your blog to twitter, then make sure every new post will post a new tweet, it’s easy and really useful, it’s a big loss if you don’t use this tool.